Solar Firm Boosts Leads by 84% with Strategic Website Redesign by Sell More Solars

A leading solar installation company in the US was struggling with a high bounce rate and low conversions on their website. Despite a steady stream of traffic from paid ads and organic search, the company faced challenges converting visitors into leads. 

Their website was outdated, lacked a clear user journey, and wasn’t optimized for mobile users. With the solar industry being highly competitive, they needed a website that could engage visitors, build trust, and drive conversions effectively.

How Sell More Solars Helped?

We performed a complete audit of the company’s existing website to identify the key pain points. Our team revamped the entire website design with a focus on improving user experience (UX), enhancing mobile responsiveness, and simplifying the lead capture process. Key actions included:

• User-Centered Design: Created a more aesthetically appealing layout, highlighting the company’s unique selling propositions and service offerings.
• SEO Optimization: Implemented on-page SEO strategies to improve organic visibility, targeting high-converting keywords specific to solar services.
• Mobile Optimization: Developed a fully responsive design to ensure smooth performance across all devices, improving the mobile experience.
• Lead Capture Improvement: Integrated clear calls to action and an easy-to-use lead form, strategically placed throughout the site to capture interested visitors.
• Conversion Tracking: Installed advanced analytics tools to monitor visitor behavior, allowing the company to better understand user interactions and make data-driven adjustments.