Sell More Solars Helped Gexa Energy Increase Local Leads by 60% with Local SEO

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The Challenge

Gexa Energy was struggling to generate local leads despite offering top-tier solar panel installation services. With competitors dominating the local market, they were losing out on key traffic and potential customers in their target areas.  Their website was ranking poorly on local search results, and their Google My Business (GMB) listing had minimal visibility. They needed a solution that would drive local traffic, boost rankings, and ultimately, increase sales in their service areas.

How Sell More Solars Helped?

Sell More Solars developed a comprehensive Local SEO strategy specifically for the solar industry. Here’s how we approached the challenge:
  1. In-depth Local SEO Audit: We conducted a thorough audit of the company’s existing website and local SEO performance. This helped us identify areas of improvement, such as under-optimized location-based keywords and technical SEO issues.
  2. Keyword Optimization: We researched high-converting local keywords like “solar companies near me” and “solar panel installation in Texas” to target specific areas where the company wanted to expand. We optimized their website content, meta descriptions, and service pages for these keywords.
  3. Google My Business Optimization: We overhauled their Google My Business profile, ensuring that it was fully optimized with accurate business information, service area details, photos, and customer reviews. This increased their visibility in local map packs.
  4. Local Citations and Link Building: We built local citations and backlinks from trusted local directories and solar-related websites, helping to strengthen their online authority and trustworthiness.
  5. Content Creation and Blogging: We created location-based content such as blog posts and service area pages, ensuring the site targeted different cities and regions the company served. This also helped position them as an expert in solar energy for specific communities.
  6. Tracking and Reporting: We continuously monitored the local search performance, providing monthly reports to track traffic growth, keyword rankings, and lead generation.

The Results

With Sell More Solars’ Local SEO strategy, this solar company gained a competitive edge in their local market, establishing themselves as a leader in solar energy services in their target regions.

Within six months, the solar company experienced a 60% surge in local leads, driving more inquiries from homeowners and businesses interested in solar energy.

The company’s website began ranking in the top 3 positions on Google for competitive local keywords.

Organic traffic to the website grew by 40%, primarily from local search queries. This increase in relevant, local traffic contributed to a notable growth in conversions.

Their Google My Business profile saw a 70% increase in views and interactions, driving foot traffic and calls directly from search results.