Conversion Rate Increased by 60% with Strategic Website Redesign

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The Challenge

Native Solar was facing major issues with its outdated website, which was slow, cluttered, and not optimized for mobile users. The design failed to reflect the company’s modern and innovative approach to solar energy, resulting in high bounce rates and low lead conversion.  Prospective customers were abandoning the website before even filling out inquiry forms, and the company was losing valuable business opportunities due to poor user experience and a lack of compelling calls to action.

How Sell More Solars Helped?

Sell More Solars stepped in to overhaul the company’s website with a modern, user-friendly design optimized for lead generation and conversion. Our approach involved:
  1. Comprehensive UX/UI Redesign: We completely revamped the website’s user interface to create a sleek, professional design that reflected the company’s forward-thinking approach. This included simplifying navigation, decluttering the homepage, and creating clear pathways for users to learn more about solar energy and get in touch with the company.
  2. Mobile-First Design: Recognizing the growing trend of mobile users, we ensured the website was fully responsive and optimized for mobile devices. This helped cater to a broader audience and improve the overall user experience across all platforms.
  3. Fast-Loading Pages: We improved the website’s loading speed by optimizing images, reducing unnecessary plugins, and streamlining the website’s code. This significantly enhanced site performance and reduced the bounce rate.
  4. Clear Calls to Action: We strategically placed prominent CTAs throughout the site, including “Get a Free Quote,” “Schedule a Consultation,” and “Learn More About Solar Savings,” driving users toward taking action.
  5. Conversion-Optimized Landing Pages: We created dedicated landing pages for each service the company offered, such as residential solar, commercial solar, and battery storage. Each landing page was designed with a specific conversion goal, featuring customer testimonials, solar savings, and success stories to build trust and credibility.

The Results

With Sell More Solars’ Local SEO strategy, this solar company gained a competitive edge in their local market, establishing themselves as a leader in solar energy services in their target regions.

The new website design led to a 60% increase in the number of visitors who converted into leads, significantly boosting inquiries and consultation requests.

The redesigned website dramatically reduced the bounce rate by 35%, keeping users engaged and encouraging them to explore the company’s services.

With a mobile-first design approach, the company saw a 50% increase in mobile traffic, as more users were able to easily navigate the site on smartphones and tablets.

The streamlined navigation and fast-loading pages created a seamless user experience, resulting in longer time spent on the website and higher engagement rates.